The title is pretty self-explanatory, but Sonic 06 is seen as the worst Sonic game of all-time, with the new characters and story being one of the focal points of criticism. It tanked the reputation and legacy of the franchise to this day. I speculate that, in response to their main mascot competitor, those in charge of Mario took drastic steps in the opposite direction to avoid this. Mario Galaxy and Super Paper Mario came out in 2007; long enough that their production probably wasn't greatly impacted by this, although I recall something about the companions in Super Paper Mario being replaced by the pixls late in development. Mario Galaxy 2 and Sticker Star fit into that timeline where their development would be influenced by that design philosophy, and it is well documented how those 2 games were intentionally stripped of story/unique character design. Even into the rest of the decade, Mario games continued to be less individualistic/unique. See the roster of Mario Kart 8 for example.
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